Green Truck
Rental Co.
Green Truck Rental is a company located Dallas, TX, specializing in renting trucks powered by alternative fuels, such as compressed natural gas (CNG). Their focus on environmentally friendly rentals sets them apart in the truck rental industry.
Developing a logo and branding that effectively communicates Green Truck Rental's commitment to eco-friendly transportation while emphasizing convenience and variety in their services.
Objective: Create a visual identity that reflects the company's commitment to sustainability, convenience, and flexibility in truck rentals.
Process: With over 10 years of experience in logo design and branding, we looked at research on eco-friendly transportation and truck rental services. Exploring symbols related to nature, trucks, and alternative fuels, we sketched multiple concepts to find the perfect match.
Solution: The final logo represents the company's dedication to eco-friendly transportation with a simplified truck shape set against a background of lush vegetation. Vibrant green coloration highlights the environmentally friendly feature, while modernized clear font guarantees professionalism and readability.
Project: Brand Identity
Category - Logistics/Rental
Services - Trucking, Renting, Logistics Currier
Author:
